Докладчик
Мария Иванова
(Великотърновски университет "Св. св. Кирил и Методий")
Описание
Human life is a series of choices. Modern digital society is constantly bombarded with a variety of goods, services, information, misinformation, political messages. Do we approach our choices rationally or emotionally? That is why the focus is placed on the brand and the benefits with which the consumer identifies. Nowadays, brands are everything. They dictate our choices and determine our preferences, choices, values, and even dreams and success. This is valid for all parts of public life, including the public sector.
Ключови думи
brand, attachment, preferences, benefits, brand architecture
Автор
Мария Иванова
(Великотърновски университет "Св. св. Кирил и Методий")